Wednesday, December 25, 2019

Advertisement And Culture Of The Media - 1658 Words

Advertisement and Cultural Transformation in Middle East: In Special Context to Oman Abhishek K. Singh Faculty, Department of Communication Studies, College of Applied Sciences Sultanate of Oman dr.asingh89@gmail.com ______________________________________________________________________________ 1. Introduction In the era of information society, media is playing a very crucial part in everyday lives. It influences both how we see ourselves and society in all perspectives. There are different kinds of media and all of them are presenting their content in more fascinating and glamorize way to influence audience. The presentation of advertisement and pictures in the media is certainly creating a unique mental space in the mind of social capitals. As far as the advertising and their social influence are concern, the understanding of cultural differences is often considered a prerequisite for successful international advertising (Keegan, 2008) because consumers grow up in a particular culture and become aligned with that culture s value system as well as beliefs and perception processes. Several studies have shown that consumers are more inclined to respond to advertisements that are congruent with their culture (Boddewyn, Soehl, and Picard, 1986; Buzzell, 1968; Harris, 1984). Unlike, today’s era of media globalization is changing the taste of social capitals especially the youngster and their value system. The value system includes sets of beliefs, attitudes, andShow MoreRelatedThe Culture Of Media Advertisements949 Words   |  4 PagesCulture in Media ADS The definition of culture states that it means a way of life of a group of people, the behaviors the beliefs values and symbols that they accept. 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In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc; thereby, reaching out to the larger audience. On the contrary, popularRead MoreThe New Consumerism And Media Culture1418 Words   |  6 PagesDenise Bowen The New Consumerism and Media Culture Professor Chyng- Feng Sun October 31, 2017 In Chapter 27, The New Politics of Consumption: Why Americans Want So Much More Than They Need, author Juliet Schor states consuming is authentic as it gets in the American culture and the standard of living has changed in relation to consumerism. Americans need to work longer hours in order to make money that they are then pressured to spend. 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In addition, print media is the first mass medium to communicate and reach an immensely colossal number of audience. We look to sundry of print media such as a magazine a somewhat reliable form of media delivering consumers with stories, opinions and visuals expressing current events. However

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